ANN TAYLOR - SUMMER 2017 COLOR / CONCEPT

Led color strategy and palette build, and contributed to concept development and print / pattern color.

Final collection lookbook photos highlight color execution to product.

 
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MAY COLOR

Primary brights - red, blue, yellow, and bold colorblocking.

Tonal levels of color, from pale to saturated.

White on white - crisp lightness

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JUNE 1 COLOR

Ultra vivid green off of teals, lush jungle green, and olive.

Coral, burnt orange, and peach grounded by rattan / khaki.

Accents of crisp black and white add a modern edge.

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JUNE 2 COLOR

Fresh combination of teals, blues, and bright orange.

Deep, blackened teal, denim blue, and burnt orange add a grounding element to the light and bright.

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JULY COLOR

Rich shades of warm clay, earthen brown, and red rock contrasted with cream and black.

Peach, coral, and persimmon add energy and lightness.

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JULY MOOD BOARD LAYOUT REV FINAL 1500 WEB.jpg
 
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