REI - FALL 2019 MACRO COLOR TREND / CATEGORY COLOR
MACRO COLOR TREND EXAMPLE
Excerpts from a macro color trend deck, presented at seasonal kickoff. This work highlights important macro color trends and key colors that we will incorporate into the brand seasonal color direction and palette.
Quietude and Lightness
We are yearning for a moment of calm, a chance to slow down, reflect, and find the space of silence amongst the noise.
Rooted in the Earth Browns
Rich, elemental shades of reddish clay and earthen browns have a grounding effect, evoking a reassuring connection to the natural world.
Rooted in the Earth
Greens
Familiar, botanical shades of grass and meadow green have a calming effect, referencing the therapeutic and rejuvenating qualities of nature.
CATEGORY COLOR EXAMPLE - MEN’S TRAIL RUN
Macro color trend translated into product category color direction and tools. Color tools include mood board, color palette, and key color combination guidance for color application to style and print colorways.
This example shows the men’s trail run category.
