REI - SPRING 2019 SEASONAL KEY COLORS + FINAL PRODUCT EXAMPLES
Excerpts from a key color deck, presented at seasonal kickoff, highlighting seasonal key colors for the brand and the macro color trends that support these colors.
For each key color page, there are examples of how the colors were ultimately translated to finished product.
Lush Green to Spring Olive
Lush and Rejuvenating
Cobalt & Pale Blue
Fresh and Calm
Golden Yellow
Bright and Optimistic
Pastel Lilac
Levity and Joy
Intense Orange to Spice
Energizing and Powerful