REI - SPRING 2019 SEASONAL KEY COLORS + FINAL PRODUCT EXAMPLES

Excerpts from a key color deck, presented at seasonal kickoff, highlighting seasonal key colors for the brand and the macro color trends that support these colors.

For each key color page, there are examples of how the colors were ultimately translated to finished product.

 

Lush Green to Spring Olive

Lush and Rejuvenating

Work Sample 3 KEY COLORS - PRODUCT 2 1500 WEB.jpg
Work Sample 3 KEY COLORS - PRODUCT 3 1500 WEB.jpg
 
BLUE PALM 1500 WEB.jpg

Cobalt & Pale Blue

Fresh and Calm

Work Sample 3 KEY COLORS - PRODUCT 4 1500 WEB.jpg
Work Sample 3 KEY COLORS - PRODUCT 5 1500 WEB.jpg
 
yellow vista 1500 WEB.jpg

Golden Yellow

Bright and Optimistic

 
Work Sample 3 KEY COLORS - PRODUCT 6 1500 WEB.jpg
Work Sample 3 KEY COLORS - PRODUCT 7 1500 WEB.jpg
 
pastel lilac edited color block 1500 WEB.jpg

Pastel Lilac

Levity and Joy

 
Work Sample 3 KEY COLORS - PRODUCT 8 1500 WEB.jpg
Work Sample 3 KEY COLORS - PRODUCT 9 1500 WEB.jpg
 
ascent orange pink edit 1500 WEB.jpg

Intense Orange to Spice

Energizing and Powerful

 
Work Sample 3 KEY COLORS - PRODUCT 10 1500 WEB.jpg
Work Sample 3 KEY COLORS - PRODUCT 11 1500 WEB.jpg
 
ascent orange pink edit 1500 WEB.jpg