REI CO-OP CYCLES - ADV / DRT

COLOR RESEARCH + DESIGN - ADV

For model year 2021, the 2 series “fast gravel” bikes within the ADV adventure range were redesigned and launched in new colors. The following illustrates the color research and design process for bike, and includes concept assets, mood boards, color palettes, and colored bike cads.

COLOR RESEARCH + DESIGN – DRT

For model year 2020, the mountain bike / DRT range was redesigned and launched in new colors. The following illustrates the color research and design process for bike, and includes concept assets, mood boards, color palettes, and colored bike cads.