REI - SPRING 2020 MACRO COLOR TREND / SEASONAL STORIES
MACRO COLOR TREND EXAMPLES
Excerpts from a macro color trend deck, presented at seasonal kickoff. This work highlights important macro color trends and key colors that we will incorporate into the brand seasonal color direction and palette.
SEASONAL COLOR STORY EXAMPLES
Macro color trend is translated into overarching brand seasonal color stories.
Seasonal color story tools include mood board, narrative/trend copy, color palette, and color combination guidance for color application to style and print colorways.
COLOR IN THE BLACKNESS
MACRO COLOR TREND EXAMPLE
Excerpt from a macro color trend deck, presented at seasonal kickoff. This work highlights important macro color trends and key colors that we will incorporate into the brand seasonal color direction and palette.
SEASONAL COLOR STORY EXAMPLE
Macro color trend is translated into overarching brand seasonal color stories.
Seasonal color story tools include mood board, narrative/trend copy, color palette, and color combination guidance for color application to style and print colorways.
SYNTHETIC
NATURE
MACRO COLOR TREND EXAMPLE
Excerpt from a macro color trend deck, presented at seasonal kickoff. This work highlights important macro color trends and key colors that we will incorporate into the brand seasonal color direction and palette.
SEASONAL COLOR STORY EXAMPLE
Macro color trend is translated into overarching brand seasonal color stories.
Seasonal color story tools include mood board, narrative/trend copy, color palette, and color combination guidance for color application to style and print colorways.
DESERTSCAPE
MACRO COLOR TREND EXAMPLE
Excerpt from a macro color trend deck, presented at seasonal kickoff. This work highlights important macro color trends and key colors that we will incorporate into the brand seasonal color direction and palette.
SEASONAL COLOR STORY EXAMPLE
Macro color trend is translated into overarching brand seasonal color stories.
Seasonal color story tools include mood board, narrative/trend copy, color palette, and color combination guidance for color application to style and print colorways.
